Freshly Peeled

Authentic Brand: Give Them Something to Believe In

via slideshare.net

Filed under: authenticity behaviors beliefs brand experience brand pillars brand values branding brands culture deck ethos habits worldview

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Classic Brands vs. Modern Brands

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via zeusjones.com

Filed under: brand utility branding community culture experience strategy

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Culturally Relevant Ad: Target Gets LOST

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Filed under: TV advertising behaviors branding culture video

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Grant McCracken on the Integration of Culture into Corporate Strategy

Filed under: behaviors corporate culture strategy technology trends video

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Culture Networks 2010

via brandnoise.typepad.com

Filed under: branding brands culture deck trends

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Understanding The Under 25 Digital Native

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Filed under: Digital Native Gen Y culture deck digital generation

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Intro to PopMusic

via slideshare.net

Some standout points:

• Music has become social
• Unheard music is unbought music - enter a use for P2P and streaming
• 75% prefer downloading

Filed under: P2P Pop Social Media culture deck downloading music streaming

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Culture Matters: Freedom & Responsibility Culture

via slideshare.net

Culture matters. Netflix gets it.

Filed under: Netflix culture deck

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About Me

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Chris Wilson
is a part of the Fleishman-Hillard Dallas digital team.

For more in-depth and juicy content, check out Chris' blog at the The Fresh Peel.

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To Posterous, Love Metalab