Freshly Peeled

 

Social Media and Collaborative Marketing
via experiencecurve.com

I think what Shiv is describing here as "Social Influence Marketing" is brilliant. But I think most brands have a long way to go before they are ready to fully engage customers to the extent that he suggests.

A great first step is for brands to look inward individuals that can start injecting this social mindset into company culture and be vocal advocates for the brand in public.

Filed under: Digital Native Influence Marketing Social Media collaboration customers
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To Posterous, Love Metalab