Freshly Peeled

 

The Credibility Quadrant
Media_httpwwwtantorcomextras0731satisfiedcustomers0731satisfiedcustomersie1jpg_acaofxrxywqiruk
via tantor.com

During my holiday travels around the country the past few days, I popped in the audio version of Pete Blackshaw's Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. The Credibility Quadrant is one of favorite takeaways from the book, and one that I've found to be very useful.

Filed under: Credibility Marketing Tool WOM Word of Mouth advertising branding brands demographics illustration quadrant visual
 

How to Create a Fan-Fueled Frenzy Online
via slideshare.net

How to Engage Your Fans and Advocates:

- Recognize their contributions
- Reward them for it
- Give them tools to spread the word
- Make it fun

Filed under: Advocates Marketing Promotion Social Media WOM Word of Mouth conversation deck fans
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To Posterous, Love Metalab